To effectively compete organisations must have leaders and managers who are able to adapt to turbulent changes and constantly create value.  Great management is able to meet customer needs in a way that translates into reliable returns for investors.  Great companies, therefore, have shareholder wealth maximization as a governing objective.  The pursuit of this objective results in managers making the decisions most likely to increase the company’s competitive, organizational and financial strength, and therefore creating sustainable value.
All companies have enormous potential to create higher value for their shareholders.  However, research indicates that few companies manage to invest as much as half of their human and financial resources in strategies that create, let alone, maximize shareholder value.  Value creation is not a random or fortuitous occurrence; rather it is the result of deliberate strategy and action.  This course is designed to equip managers with knowledge and skills that will help them pursue and achieve this important objective.
Specifically, the course will cover the fundamental principles of value creation; the linkage between strategy and value creation; the key processes that drive value creation; potential obstacles to this governing objective and; ways of measuring wealth creation and maximization. This course will provide middle and senior level managers with the core concepts necessary in ensuring Value-based Management becomes a core capability in institutions therefore accelerating change and impact.
"SAM provides the crucial knowledge, information and skills that have the potential to improve human livelihood globally."Gabriel Kamuge