Such is his belief in brand strategy as a crucial tool of development that in 2006, Tom founded Brandscape Africa Foundation, a not-for-profit brand strategy think-tank that brings together experts from different disciplines to focus on brand strategy.

Tom is a published author, having penned It’s a Branded World in 2008. He also has several e-books to his name and has had over 200 articles on brand strategy published in Business Daily, Sokoni, Marketing Africa, Management, ICT Village, Business in Africa, Business Mirror, among others. He currently runs a regular column in Diageo Award Journalism Award winner, Business Daily, having previously pioneered a marketing column in the East African Standard.
One never to miss an opportunity to talk branding, Tom has also had the opportunity to give talks, present papers and facilitate at various workshops and forums including the Microsave CEOs’ Regional Workshop and the COMESA (Common Market for Eastern and Southern Africa) Business Summit.

Within the Kenyan marketing fraternity, Tom has actively served on three Marketing Society of Kenya councils, having risen to the position of National Chairman. As Chairman, he was instrumental in the establishment of society’s branches across the country, creation of linkages with marketing bodies in the region and the formation of the Brand Kenya Board.

In his life “before branding”, Tom earned an honours degree in Architecture from the University of Nairobi and a Diploma in Marketing. He is also a graduate of the world renowned Dale Carnegie Leadership Program and is currently a postgraduate student at the University of Leicester, pursuing an MA in New Media and Society.
To pay the bills, Tom Sitati works as a Director and Brand Strategist at Interbrand Sampson East Africa, the regional office of the world’s foremost brand strategy consultancy, Interbrand.

“Brands are built or destroyed through brand experience”