Evolving client needs, dynamic market demands and regulatory conditions are catalysts for innovative financial product development, to drive financial inclusion in Africa. Innovation is therefore imperative for financial institutions. However at every stage of innovation there are risks that arise. As such, a guided road map is essential to promote effective solutions that contribute to greater customer satisfaction. This in turn will contribute to the institution’s accelerated growth, impact and profitability.
This course is designed to provide participants with insights and tools to drive product innovation in their institutions, drawn from international best practice approaches. The course is anchored on understanding client needs to build competitive advantage. More specifically the course will help participants to:
This is one of the fourteen courses on offer at SAM. It is designed for those who contribute to product development in their institutions. The course will be delivered using cases studies and exercises to foster techniques and tools for innovation.
"SAM provides the crucial knowledge, information and skills that have the potential to improve human livelihood globally."Gabriel Kamuge